Telefónica publishes Artificial Intelligence guidelines

Telefonica, the Spanish multinational telecommunications company,  is one of the largest telephone operators and mobile network providers in the world and now among the first to companies to have ethical Artificial Intelligence guidelines.

Chairman & CEO of Telefónica, José María Álvarez-Pallete, has stated Telefónica’s commitment to the development of products and services designed to make the world a better place to live in, and to mitigate the negative impacts that technology may have on society or the environment. He has also stressed that the advances must contribute towards making society more inclusive and offering better opportunities for everyone. In this sense, AI can help meet these objectives.

In addition, the multinational intends to double its efforts to prevent inadequate trends and uses of Artificial Intelligence. “We’re concerned about the possible use of artificial intelligence for the creation or dissemination of fake news, addiction to technology, and the possible reinforcement of social bias in the algorithms in general”, says Álvarez-Pallete.


“These phenomena undermine the trust of our customers, our most valuable asset, and hinder the development of a fairer society. Consequently, we will do everything in our power to collaborate with other entities in order to eradicate them”, José María Álvarez-Pallete added.


These principles place people at the centre and guarantee respect for human rights in any environment and process in which Artificial Intelligence is used. It is one step further, a reflection of Telefónica’s Responsible Business Principles, the ethical guidelines in which the multinational bases all of its actions, as well as its commitment to working so that digitalization benefits everyone as indicated in the Manifesto For a New Digital Deal presented last June.


Find the Infographic here: Telefonica AI-Infographic